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Margaret Moore, MBA, NBC-HWC

CEO
Wellcoaches Corporation
Wellesley, Massachusetts, United States

Margaret Moore/Coach Meg, MBA, NBW-HWC is an executive coach, coach trainer, and coaching thought leader. Following 17 years in the biotech industry, in 2000, Margaret founded Wellcoaches Corporation, a Center of Coaching Excellence for health professionals which has trained 16,000 coaches in 50 countries. Since 2019, she has co-led advocacy for national reimbursement pathways for coaching services in medical practices.

Margaret is co-founder (2009) of the Institute of Coaching at McLean Hospital, funding coaching research grants and integrating science across all domains of coaching. She secured $1 million in donations for coaching research grants (ICF) and the study of human-centered leadership (AceUp).

In 2010 she co-founded the National Board for Health and Wellness Coaching (NBHWC), a nonprofit subsidiary of the National Board of Medical Examiners, establishing national coaching standards and coach certification by 2017. She led the establishment of $5 million in funding to form NBHWC and CDC funding of group coaching standards.

Margaret is co-author of 30 peer-reviewed articles and 10 book chapters on coaching, and peer-reviewed books (130,000 books sold) Coaching Psychology Manual published by Wolters Kluwer, Harvard Health books Organize Your Mind, Organize Your Life (now Train Your Brain), and Organize Your Emotions, Optimize Your Life, co-editor and chapter author of the American Medical Association’s Coaching in Medical Education published by Elsevier, and co-author of a 2025 Berrett Koehler book titled “The Science of Good Leadership: Nine ways to expand your impact.”

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