Co-founder and CEO
Proactively, Inc.
Orlando, Florida, United States
Dr. Bég is a seasoned physician executive with extensive experience in healthcare, specializing in Preventive Medicine, population health and digital health. A forward-thinking strategist, startup enthusiast, and healthcare futurist with a passion for leveraging gameful design, cultivating high-performing teams, and shaping strategic growth to drive the future of healthcare innovation, Dr. Bég’s leadership has been instrumental in creating and delivering innovative health solutions that drive meaningful impact and improve outcomes. Most recently, Dr. Bég served as Digital Health Subject Matter Expert (SME) to the Chief Medical Officer and Associate Director for Medical Affairs at the FDA, providing strategic consulting to the Diagnostic Data (DxD) Program. This initiative focused on building a publicly accessible infrastructure to enhance the quality, interoperability, and portability of in vitro diagnostic (IVD) data across various healthcare settings. Previously, Dr. Bég was the first full-time Medical Director at Life Time, a premier health and lifestyle company with more than 170 athletic country clubs across the United States and Canada renowned for promoting healthy lifestyles. At Life Time Dr. Bég lead the development of an employer based population health strategy, myHealthCheck, and was involved in the expansion of onsite health clinics.
Earlier in his career, Dr. Bég served as the Medical Director of U.S. Preventive Medicine where he spearheaded product strategy and development in corporate wellness and disease management, helping launch a pioneering web-based prevention and wellness product for employers in 2008. As the first full-time physician at the company, he designed clinical protocols, worked with the team to receive NCQA and URAC accreditation, and contributed to the development of two award-winning mobile apps. Dr. Bég was also involved in the conceptualization and launch of a first-of-its-kind direct-to-consumer corporate wellness product sold at Sam’s Clubs. Dr. Bég’s groundbreaking work on an innovative kids' program earned him an invitation to the White House, where he engaged with the Office of the First Lady and staff from the Let’s Move! initiative to discuss the program’s impact and potential. Dr. Bég is dedicated to creating a healthier and more sustainable world for future generations through entrepreneurship, lifestyle medicine, preventive medicine, population health, digital health, and harnessing the power of human and social capital. Currently, he is leading an exciting startup, Proactively, a SaaS-based company focused on reducing employer healthcare costs by leveraging a marketplace ecosystem that connects organizations with Lifestyle Medicine providers, localizes corporate wellness solutions and drives impactful health outcomes.
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Leveraging Gameful Design to Boost Health Outcomes in Lifestyle Medicine
Tuesday, November 18, 2025
3:30 PM – 4:30 PM CT