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Michelle Segar, PhD, MPH, MS, FSBM

Researcher
University of Michigan
Ann Arbor, Michigan, United States

Michelle is an award-winning, NIH-funded researcher at the University of Michigan with thirty years studying how to help people adopt physical activity and other lifestyle behaviors in ways that can be sustained within the unpredictability of the real world. Since 1994, her scientifically supported methodologies have been transforming peoples’ mindsets about lifestyle behaviors in ways that cultivate the daily decision-making that underlies behavioral sustainability. Michelle’s research on creating sustainable changes in behavior is widely recognized as uniquely pragmatic for real-world applications. Her advice is sought by prominent initiatives including the World Health Organization’s expert group on the Global Action Plan on Physical Activity, and she was also selected to be the inaugural chair of the United States National Physical Activity Plan’s Communication Committee. Michelle’s training and experience is uniquely comprehensive, including a doctorate in Psychology (PhD), a master’s degree in Health Behavior/Health Education (MPH), a master’s degree in Kinesiology (MS) and fellowships in translational research and health care policy from the University of Michigan. She is a Fellow with the Society of Behavioral Medicine. A sought-after keynote speaker and coach, Michelle’s synergistic combination of academic research with real-world sustainable-change coaching permits her to create and help scale engaging and practical sustainable-change systems and curriculum for digital health and individual coaching/counseling. Michelle is frequently interviewed in major media outlets including The New York Times, NPR, The Atlantic, and WSJ and her client list includes organizations such as Kaiser Permanente, The Permanente Group, Walmart, WW, Anytime Fitness, Adidas and Business Group on Health. No Sweat!, her bestselling book, is used to train individuals in health coaching, patient counseling, and fitness training across university and professional contexts and her second book, The Joy Choice, was named “one of the best health books experts read by 2022” in The Washington Post.

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